Richard Kerr
Hopestar Roofing
7 signed jobs in 45 days
No monthly retainer. We only profit after you meet a qualified homeowner and send them an estimate.
Book a free strategy session and:
Richard Kerr
Hopestar Roofing
7 signed jobs in 45 days
Bryan Schram
2nd2none Roofing
First job signed within 48 hours
Step 1
We'll jump on Google Meet and figure out together whether this actually fits your business. You'll ask whatever you need to ask, we'll show you exactly how the process would work for your specific market and crew size, and walk you through real numbers on cost and timeline. By the end, you'll have your own Ad Astra Roadmap: a written plan you keep and can implement with us or on your own.
Step 2
We build your campaign around your brand, your market, and your crew's capacity. Every ad, every piece of creative, every targeting decision gets made specifically for you, so competitors can't copy them. Once it's live, every lead gets screened on location, income, roof damage, and buying intent, before it ever reaches your calendar.
Step 3
Qualified estimates start landing on your calendar, already screened and ready to close. Most clients see their first appointment within days and sign their first job in 14-30 days. From there it's rinse and repeat: you show up, you close, the calendar stays full.
Your Custom Plan To Fill Your Calendar, Built During Your Free Strategy Session, Yours To Keep Either Way
Your Market, Mapped Out: A clear breakdown of what your ads should actually look like for your specific situation (insurance, retail, or both) instead of a generic template.
The Competition Audit: See what the roofing companies outperforming you in your own market are actually running on Facebook and Instagram.
What Went Wrong Before: A straight answer on why your past efforts with lead platforms, agencies, or DIY ads didn't produce what you needed, and what that means going forward.
A Realistic Pipeline: A written plan for what a predictable flow of qualified appointments could actually look like for a company your size, in your area.
You can implement it with us, with someone else, or on your own. The plan is yours regardless of what you decide.
We Don't Get Paid Until You Do: Most agencies collect a retainer regardless of results. We only profit after a real, qualified estimate lands on your calendar.
Your Leads Are Never Shared: No competing with five other contractors for the same homeowner. Every appointment that responds is responding to you, specifically. They couldn't be shared, not even if we wanted to.
Your Campaign Can't Be Copied: Built around your brand specifically, not a recycled template. Competitors can't run the same ad and steal your homeowners.
We Don't Sell You A Number, We Screen For Quality: Location, income, roof damage, and buying intent get checked by a real person before anything is booked.
We Don't Make You Wait Six Months: Most clients see their first appointment within days and their first signed job in 14-30 days.
You Talk To The Owner, Not An Account Manager: Direct access the owner's personal line, 24/7. No jargon-filled reports, no excuses about "the algorithm."
We Don't Ask You To Take Our Word For It: Over $100K spent testing roofing ads and $40K invested in direct response training, before we ever charged a client.
We Don't Send You Away With Nothing: Your free Strategy Session ends with a custom Ad Astra Roadmap, yours to keep whether you work with us or not.
You gross six or seven figures a year, but you still don't know if the phone will ring next week. The Ad Astra System exists to give you a calendar you control instead of one you wait on.
You've tried HomeAdvisor, Angi, maybe a "roofing-specific" agency that promised the moon and delivered homeowners shopping five contractors at once, to then blame "the algorithm" and tell you to increase your adspend. We built the Ad Astra System around a pay-per-estimate model specifically because we know what it cost you to trust the wrong people before.
You came up through the trade, not marketing school, and you'd rather knock on 200 doors yourself than spend two hours figuring out why an ad isn't converting. We run the entire campaign, strategy, creative, and screening. You stay focused on the roofs, while we bring you the homeowners.
Roofers who aren't financially stable. If there's no budget for ad spend, no amount of great marketing can fix that. We need clients who are ready to invest in growth, not gamble their last dollar.
Owners who can't even close their own referrals. If warm, word-of-mouth leads who already trust you aren't converting, the problem isn't lead generation, it's the sales process. We hand you qualified appointments; we can't close the deal for you.
Companies with a bad online reputation. We can put you in front of the perfect homeowner, but if your reviews scare them off, the ads can't outrun the truth. Clean that up first.
People who are impossible to communicate with. This is a partnership. If it takes five days to get a reply, campaigns stall, leads go cold, and we both lose. We move fast and we need clients who can keep pace.
People who expect overnight miracles. Drift away from anyone promising you the moon, we won't be one of them. Chances are our system won't make you a multi-millionaire in 90 days (unless you already are one). What we do deliver is a steady, predictable flow of qualified appointments that compounds over time. If you need to be rich by next Tuesday, we're not your guys.
The chronically risk-averse. Business is about taking calculated risks. We minimise risk as much as humanly possible (that's the whole point of our qualification system and pay-per-estimate model) but only death and taxes are guaranteed. If you can't make a decision without first consulting your business partner, your wife, your son, your neighbour, your dog, and Batman, we're probably not your people. If any of those sound like you, no hard feelings, we're just not the right fit.
But if you're a sharp, decisive roofer who's ready to grow, we'll get along great, and we should definitely talk.
Our Guarantee
We don't promise the moon and then have 30 reasons why you don't qualify for a refund.
Trusting another agency with your ad budget feels like a gamble you've already lost before, and that instinct is fair after what you've been through.
There's no "limited slots" or fake countdown timer on this page.
You're standing at one of two roads right now.
Here's What's Happening
Nothing about your pipeline changes on its own. The referrals don't suddenly become predictable. The slow months don't stop showing up because you're hoping harder this time. Whatever's been true for the last few years stays true for the next few, unless something actually changes.
But Here's The Bigger Picture
This isn't really about marketing. It's about whether you spend another year doing the same math on payroll every winter, missing the same baseball games, having the same conversation with your wife about money. Your kids keep growing up whether you're present for it or not, that part doesn't pause while you decide.
Today Is Your Day To:
The call costs 30 minutes. Staying stuck costs you decades.
You pay per qualified estimate, not a flat retainer. The investment varies a lot based on your goals. We work with $10M companies spending $10,000+ a month and smaller shops with far tighter budgets. Advertising is meant to make you money, so we adapt based on what you can invest in your business.
Most clients see their first qualified appointment within days of going live, and close their first signed job in 14-30 days. Every market moves differently, which is why we map out a realistic timeline specific to your area on the Strategy Session.
This fits roofing owners doing $500K-$3M in revenue who are tired of relying only on referrals and want a predictable pipeline. If it's not a fit for your situation, we'll tell you that directly on the call. We have no incentive to work with people we can't help.
Lead platforms sell the same contact to 5-15 roofers at once. Most agencies run the same templated ad for every client, with no real accountability for results. We build branded campaigns around your specific company, and screen leads before they reach your calendar.
You're not charged for any appointment that doesn't meet the criteria we agree on together. There's no flat retainer billing you regardless of results, the risk sits on our side, for every estimate that doesn't qualify.
You won't need to. We handle strategy, creative, copywriting, and lead screening from start to finish. Your only job is to show up to appointments that are already qualified and close them. Nothing else is required from you.
If there are roofing companies in your market consistently bringing in revenue even in slow months, the demand is already there. It's not a question of whether the market can support it, it's a question of capturing your share of work that's already being done by someone.
We'll walk through your market, what's likely held you back so far, and what a realistic pipeline looks like for your size and area. You'll leave with your own Ad Astra Roadmap, a written plan, yours to keep either way.